Kids have always been and will always be one of our favorite customers. In fact, it was the kids’ love of our product when we were experimenting with ideas before launch that inspired us to create a healthy snack brand for kids.
When we started in 2012, there were very few healthy alternatives for kids to snack on that did not have lots of added sugars and preservatives. We set out to create that product to help provide healthy fuel for our youth in Colorado.
We made sample batches of crunchy apple chips and gave them away to friends and family to get their feedback. Each time we did that, they would bring them home to share with their families. Invariably, our friends would call back in a week telling us that their kids were asking “When can we get more of those apple things Dad?”
‘Kidz Chooz Appleooz’ became a slogan to help kids pronounce and remember our brand name.