Did you know that ½ cup of dried apples equals one daily serving of fresh fruit from a nutrition standpoint? For that reason, the Boulder Valley School District became our first wholesale customer.
We met with school officials when we started and submitted our product for consideration. If schools purchase food products that have healthy ingredients, they are able to receive a subsidy from the state/federal government that reduces their overall cost to buy the product.
We sold our product to BVSD well below our wholesale prices to support healthy snacking in schools and build a relationship with our community. The schools started out serving 300 kids per month and eventually grew that to serving over 800 kids/month. Once a month, the kids were offered crunchy apple chips instead of a fresh apple (that they normally take one bite out of throw away).
We’ll always be appreciative of the school district supporting our brand in the early days…